Kraft 2003 Annual Report Download - page 22

Download and view the complete annual report

Please find page 22 of the 2003 Kraft annual report below. You can navigate through the pages in the report by either clicking on the pages listed below, or by using the keyword search tool below to find specific information within the annual report.

Page out of 66

  • 1
  • 2
  • 3
  • 4
  • 5
  • 6
  • 7
  • 8
  • 9
  • 10
  • 11
  • 12
  • 13
  • 14
  • 15
  • 16
  • 17
  • 18
  • 19
  • 20
  • 21
  • 22
  • 23
  • 24
  • 25
  • 26
  • 27
  • 28
  • 29
  • 30
  • 31
  • 32
  • 33
  • 34
  • 35
  • 36
  • 37
  • 38
  • 39
  • 40
  • 41
  • 42
  • 43
  • 44
  • 45
  • 46
  • 47
  • 48
  • 49
  • 50
  • 51
  • 52
  • 53
  • 54
  • 55
  • 56
  • 57
  • 58
  • 59
  • 60
  • 61
  • 62
  • 63
  • 64
  • 65
  • 66

SnacksSnacks
Net฀Revenues฀$9.2฀Billion
As฀the฀pace฀of฀life฀quickens,฀the฀snacking฀trend฀
continues฀to฀grow.฀People฀want฀snacks฀that฀taste฀
good,฀but฀they฀also฀want฀convenient,฀better-for-you฀
snacks฀that฀bridge฀the฀growing฀mealtime฀gap.
BeveragesBeverages
Net฀Revenues฀$6.1฀Billion
Kraft฀offers฀more฀than฀just฀“something฀to฀drink.”฀
We฀have฀beverages฀that฀refresh,฀relax,฀energize฀
and฀help฀people฀meet฀their฀nutritional฀needs.฀
More฀and฀more,฀people฀are฀looking฀to฀Kraft฀to฀
quench฀their฀thirst.
20
GroceryGrocery
Net฀Revenues฀$5.2฀Billion
At฀Kraft,฀sometimes฀innovation฀means฀thinking฀
outside฀the฀box฀–฀and฀inside฀the฀cup,฀bottle,฀
packet฀or฀jar.฀No฀matter฀what฀form฀or฀flavor,฀
Kraft฀innovations฀in฀quality฀and฀taste฀are฀as฀
close฀as฀the฀nearest฀grocery฀aisle.
Cheese฀&฀DairyCheese฀&฀Dairy
Net฀Revenues฀$5.6฀Billion
Carb-conscious฀consumers฀are฀choosing฀the฀
calcium-rich฀goodness฀of฀cheese.฀And฀Kraft฀is฀
there฀to฀offer฀it฀to฀them฀–฀their฀way.฀฀Around฀the฀
world,฀we฀meet฀local฀needs฀to฀satisfy฀the฀global฀
appetite฀for฀cheese.
Convenient฀MealsConvenient฀Meals
Net฀Revenues฀$4.9฀Billion
To฀help฀take฀the฀stress฀out฀of฀mealtime,฀Kraft฀offers฀
a฀wide฀variety฀of฀easy฀meal฀options฀for฀the฀whole฀
family.฀With฀our฀broad฀menu฀of฀meals,฀we’ve฀got฀
the฀great฀tastes฀that฀make฀even฀the฀most฀finicky,฀
time-pressed฀eater฀run฀to฀the฀table.฀฀
Innovation.Innovation.฀Creating฀what฀consumers฀want฀next.