Kraft 2003 Annual Report Download - page 21
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Achievingsustainablegrowthisnotenough.Wemustdoitina
responsibleway.Infact,wethinkbusinesssuccessisnotsustainable
ifitignorestheeconomic,socialandenvironmentalconsequences
onwhichitisbuilt.
Toensurewemeetourresponsibilitiesasapubliccompanyandglobal
citizen,wehaveformedaCorporateResponsibilityCouncilofsenior
leadersfromacrossthecompany.Thecouncilisfocusedonthreeprimary
areas.First,westrengthenedouralreadyrigorousgovernanceprograms
byupdatingourcorporatecodeofconductandprovidingtrainingfor
employeesaroundtheworld.Second,weprovidedmorethan$90million
infoodandfinancialsupporttocommunitiesworldwide.Andthird,wetook
importantstepstoaddresskeysocietalissuesrelevanttoourbusiness.
Twoinitiativeswereofparticularnote.
Withthehelpofanadvisorycouncilofexperts,weincreasedour
responsetotheriseinobesitybyinitiatinganongoingprogramtomodify
thenutritionalprofileofourproducts,reviseourmarketingpoliciesand
practices,increasenutritionlabelingandadvocateforconstructive
publicpolicychanges.
Recognizingtheimportanceofaviablesupplychain,wejoinedwith
theRainforestAlliancetostrengthenKraft’sdecade-longcommitmentto
promotingsustainablecoffeeproduction.Thegoals:toimproveconditions
oncoffeefarms,provideabettereconomicreturnforcoffeegrowersand
helpmovesustainablecoffeefrommarketnichetothemainstream.
Ultimately,thesuccessofanybusinessdependsonthepublic’strust.
Wearecommittedtoearningthattrusteveryday.