Kraft 2003 Annual Report Download - page 19
Download and view the complete annual report
Please find page 19 of the 2003 Kraft annual report below. You can navigate through the pages in the report by either clicking on the pages listed below, or by using the keyword search tool below to find specific information within the annual report.17
Withoneworldtoserve,wearenoworganizedintoaunified,global
team.Butingoingglobal,we’restillreadytomeetthelocalneedsof
consumersandcustomersaroundtheworld.
Ournewstructurebringstogetherthreeorganizationaldimensions–anew
globalmarketingandcategorydevelopmentgroup,ourgeographic-based
commercialunitsandourkeyglobalfunctions.
Thepowerofthisneworganizationalstructureliesinitsabilitytoaccelerate
theflowofinnovationfrommarkettomarket,createtrueworldwide
categoryandfunctionalexpertise,ensuresuperiorlocalexecutionand
developourmanagementstrength—allatafasterpacethaneverbefore.
Thisnewstructureisalsomoreefficient.Iteliminatesduplicationwithin
functionsandprovidestheopportunitytofurtherconsolidatefacilities.
Ofcourse,anorganizationalstructureisnothingmorethanlinesandboxes
onapagewithoutthepeoplewhobringitalive.Webelievewehaveoneof
thestrongestandmostexperiencedleadershipteamsinthefoodindustry.
Fromthe12seniorleadersonthenewKraftExecutiveTeamtothetensof
thousandsofdedicatedemployeesaroundtheworldwhoputqualityinto
everyKraftproduct,it’stheirtalent,insight,experienceandpassionthat
makethedifference.
Nomatterwhatelsechanges,onethingwillremainthesame.Wecan
createaneworganizationalstructure,wecandevelopanewplan,wecan
setanygrowthtargetwewish,butwecandonothingwithoutourpeople.