JetBlue Airlines 2007 Annual Report Download - page 9

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Table of Contents
PART I.
Item 1. Business............................................................ 1
Overview ......................................................... 1
Our Strategy ...................................................... 2
Our Competitive Strengths ......................................... 3
Our Industry...................................................... 4
Competition ...................................................... 5
Route Network ................................................... 6
High Quality Customer Service ..................................... 6
Safety and Security ................................................ 7
Marketing and Distribution ......................................... 8
Customer Loyalty Program ......................................... 8
Pricing ........................................................... 9
Revenue Management ............................................. 9
People ........................................................... 9
Maintenance ...................................................... 10
Aircraft Fuel...................................................... 11
LiveTV, LLC ..................................................... 11
Government Regulation ............................................ 11
Item 1A. Risk Factors ........................................................ 13
Risks Related to JetBlue ........................................... 13
Risks Associated with the Airline Industry ........................... 18
Item 1B. Unresolved Staff Comments .......................................... 19
Item 2. Properties .......................................................... 20
Item 3. Legal Proceedings ................................................... 21
Item 4. Submission of Matters to a Vote of Security Holders..................... 22
Executive Officers of the Registrant ................................. 22
PART II.
Item 5. Market for Registrant’s Common Equity; Related Stockholder Matters and
Issuer Purchases of Equity Securities................................. 23
Item 6. Selected Financial Data .............................................. 25
Item 7. Management’s Discussion and Analysis of Financial Condition and Results of
Operations ....................................................... 28
Overview ......................................................... 28
Outlook for 2008 .................................................. 30
Results of Operations .............................................. 31
Liquidity and Capital Resources..................................... 36
Off-Balance Sheet Arrangements .................................... 40
Critical Accounting Policies and Estimates............................ 40
Item 7A. Quantitative and Qualitative Disclosures About Market Risk ............. 43
Item 8. Financial Statements and Supplementary Data .......................... 44
Consolidated Balance Sheets........................................ 44
Consolidated Statements of Operations .............................. 46
Consolidated Statements of Cash Flows .............................. 47
Consolidated Statements of Stockholders’ Equity ...................... 48
Notes to Consolidated Financial Statements .......................... 49
Reports of Independent Registered Public Accounting Firm ............ 67
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