JetBlue Airlines 2007 Annual Report Download - page 16

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convenient connections and other joint marketing activities. These alliances also permit an airline to
market flights operated by other alliance airlines as its own. The benefits of broad networks offered to
customers could attract more customers to these networks. We currently participate in marketing
alliances with Cape Air, an airline that services destinations out of Boston and San Juan, Puerto Rico,
and recently announced a marketing alliance with Aer Lingus, an airline based in Dublin, Ireland. We
plan to pursue other alliances with international airlines, including Deutsche Lufthansa AG, to
leverage our presence at JFK.
Route Network
Our operations primarily consist of transporting passengers on our aircraft, with domestic U.S.
operations, including Puerto Rico, accounting for 95.2%of our capacity in 2007. The historic
distribution of our available seat miles, or capacity, by region is as follows:
Year Ended December 31,
Capacity Distribution 2007 2006 2005
East Coast – Western U.S. ........................ 47.4%51.7%55.1%
Northeast – Florida............................... 31.8 31.8 33.5
Medium – haul................................... 2.8 1.3 1.1
Short – haul ..................................... 7.4 6.6 3.9
Caribbean, including Puerto Rico .................. 10.6 8.6 6.4
Total ........................................... 100.0%100.0%100.0%
We currently provide service to 53 destinations in 21 states, Puerto Rico, Mexico and the
Caribbean. We have begun service to seven new destinations since December 31, 2006, as set forth in
the following table:
Destination Service Commenced
Chicago, Illinois January 2007
White Plains, New York March 2007
San Francisco, California May 2007
Nantucket, Massachusetts May 2007
Santo Domingo, Dominican Republic May 2007
Puerto Plata, Dominican Republic January 2008
St. Maarten, Netherlands Antilles January 2008
In January 2008, we discontinued service to Nashville, TN and Columbus, OH. We plan to open
three additional cities in 2008.
We are JFK’s largest airline based on total passengers carried and we are the leading carrier in
number of flights flown per day between the New York metropolitan area and Florida.
High Quality Customer Service
We devote a great deal of time and attention to hiring employees who will treat customers in a
friendly and respectful manner. The importance of providing caring customer service is emphasized in
training. In addition, our policies and procedures are designed to be customer-friendly and include:
• all seats are pre-assigned;
• all travel is ticketless, using electronic tickets;
• our policy is not to overbook flights;
• fares are based on one-way travel; and
• no Saturday night stay is required.
Our customer commitment is also demonstrated by our reliable operational performance. For the
year ended December 31, 2007, based on our data compared to the other major U.S. airlines:
6