Honda 2009 Annual Report Download - page 34

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In Japan, Honda newly launched the Yukios SB800 snow blower which is com-
pact and lightweight and clears snow with a blade. Honda also newly intro-
duced the Pianta FV200, a gas-powered mini tiller that uses the same butane
gas canisters that are used in households for powering portable gas stoves. In
addition, Honda introduced its original thin-film solar cells that reduce CO2
emissions in the manufacturing process and satisfy specifications for use in
public and industrial applications.
Unit sales in Japan were down 6.2%, to 516,000 units, because of the de-
cline in sales of water pumps, GX series engines for electric power generators
sold to original equipment manufacturers (OEM*), and other products.
* OEM (Original equipment manufacturer) refers to the manufacturing of products and components sold under
a third-party brand.
Yukios GX390
In Asia outside of Japan, Honda newly launched engines specially designed for
longtail boats, the GX160, the GX200 and the GX390, which are in wide use as a
major means of water transportation, featuring improved handling and durability.
In addition, in China, Honda newly introduced its superior-performance HRJ196
lawn mowers that are compact, lightweight and easy to use.
Unit sales in Asia, excluding Japan, increased 6.0% from the previous fiscal
year, to 970,000 units, as a result of expansion in sales of WB20XT pumps in In-
donesia and increases in sales of GX160 general-purpose engines for OEM use
in water pumps and other applications in China.
ASIA
JAPAN
Unit sales in North America declined 21.6%, to 1,893,000 units. Factors ac-
counting for this decline were weakness in the sales of general-purpose engines
for OEM use in construction equipment, high-pressure washers, and lawn mow-
ers as well as weakness in the sales of lawn mowers, due to the downturn in the
U.S. economy.
NORTH AMERICA
In Europe, unit sales declined 22.9%, to 1,306,000 units. Sales of GX and GC
series engines for OEM use in construction machinery, generators, and other ap-
plications declined.
EUROPE
Annual Report 2009
32
Power Product and Other Businesses
Review of Operations