Honda 2009 Annual Report Download - page 3

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Caution with Respect to Forward-Looking Statements
This annual report contains “forward-looking statements” as defined in Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange
Act of 1934, as amended. Such statements are based on management’s assumptions and beliefs, taking into account information currently available to it. Therefore, please
be advised that Honda’s actual results could differ materially from those described in these forward-looking statements as a result of numerous factors, including general
economic conditions in Honda’s principal markets; foreign exchange rates between the Japanese yen and the U.S. dollar, the Euro and other major currencies; and extensive
environmental and other governmental regulations, as well as other factors detailed from time to time.
Honda Motor Co., Ltd., operates under the basic principles of
“Respect for the Individual” and “The Three Joys”—expressed as
“The Joy of Buying,” “The Joy of Selling” and “The Joy of Creating.”
“Respect for the Individual” reflects our desire to respect the unique
character and ability of each individual person, trusting each other
as equal partners in order to do our best in every situation. Based
on this, “The Three Joys” express our belief and desire that each
person working in or coming into contact with our company,
directly or through our products, should share a sense of joy
through that experience.
In line with these basic principles, since its establishment in 1948,
Honda has remained on the leading edge by creating new value
and providing products of the highest quality at a reasonable price,
for worldwide customer satisfaction. In addition, the Company has
conducted its activities with a commitment to protecting the
environment and enhancing safety in a mobile society.
The Company has grown to become the world’s largest
motorcycle manufacturer and one of the leading automakers. With
a global network of 396* subsidiaries and 105* affiliates accounted
for under the equity method, Honda develops, manufactures and
markets a wide variety of products, ranging from small general-
purpose engines and scooters to specialty sports cars, to earn the
Company an outstanding reputation from customers worldwide.
*As of March 31, 2009
Annual Report 2009 1
Corporate Profile