Honda 2009 Annual Report Download - page 31

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Announcement event for the City in India
New automobile plant in Thailand
City (Asia)
Offers high value as a new benchmark for sub-compact
sedans
Fit FFV (Brazil)
Popular in Brazil as a flexible-fuel vehicle (FFV), the Fit FFV
leaps ahead of previous models in styling, fuel economy, and
driving pleasure.
through GuangqiHonda Automobile Co., Ltd. (an affiliate accounted for under the
equity method), and sales of the CR-V through Dongfeng Honda Automobile Co.,
Ltd. (an affiliate accounted for under the equity method) were also strong.
In production, with an eye to future growth in the Asia/Oceania region, Honda
began production at its second plant in Thailand in October 2008, which has an
annual production capacity of 60,000 units. In India, in view of the drastic changes
in the market environment, Honda announced that plans for the start-up of a new
automobile plant have been postponed.
*1: The total includes 11 countries: Thailand, Indonesia, Malaysia, the Philippines, Vietnam, Singapore, Taiwan,
South Korea, India, Pakistan, and China
Total demand in principal markets in the Other Regions increased, due mainly to
economic expansion in the first half of the fiscal year, although conditions became
stagnant in the latter half of the year as a result of the financial crisis from Septem-
ber 2008 onward.
Total demand in Brazil*1 in calendar 2008 was approximately 2,670,000 units,
approximately 14% higher than in the previous year. On the other hand, total de-
mand in Australia*2 decreased 4% from the previous year, to approximately
1,010,000 units.
Amid this business operating environment, Honda worked to strengthen its
lineup of automobiles and increase sales in Brazil. In addition to the existing Civic
FFV model which is able to run on a flexible mixture of gasoline and ethanol fuel,
Honda has expanded the flexible-fuel vehicle (FFV) version to the Fit model in No-
vember 2008.
During fiscal 2009, even though unit sales in Australia, the Middle East, and
certain other areas declined, Honda reported increases in unit sales in Brazil due
mainly to favorable sales of the all-new Fit, supported by the implementation of a
tax reduction on industrial products in Brazil and other developments. Similarly,
Honda reported increased sales in the Argentine market. As a result, unit sales in
Other Regions rose 2.5%, to 322,000 units.
*1: Source: ANFAVEA (Associaçao Nacional dos Fabricantes de Veiculos Automotores (the Brazilian automobile
association)(includes passenger vehicles and light commercial vehicles)
*2: Source: Federal Chamber of Automotive Industries (the Australian automobile association)
OTHER REGIONS
Annual Report 2009 29