Honda 2009 Annual Report Download - page 13

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Odyssey, and Life models had a positive effect, unit sales declined because of
the impact of the decline in consumer confidence accompanying the downturn
in the economy. In Asia outside Japan, sales expanded as a result of the
launch of the new City model as the trend toward driving smaller cars
accelerated along with the rise in fuel prices and other factors. Also, in Other
Regions, unit sales rose over the previous year as a result of the introduction of
the new Fit model in South America and other factors.
Power Product and Other Businesses
Total unit sales of power products decreased from the level of the previous
fiscal year, despite increases in sales of engines for OEM use in construction in
Asia and Other Regions. This decline was a result of lower sales of engines for
OEM use in construction machinery, high-pressure washing equipment, and
lawn mowers in North America, a decrease in sales of engines for OEM use in
construction machinery and generators in Europe, and other factors.
Amid this environment, the Honda Group worked to strengthen its operating
and financial positions to enable it to respond quickly and accurately to
changes in the diverse needs of customers and society as a whole. On the
other hand, to concentrate its limited corporate resources in business domains
where they are necessary in the midst of rapidly changing economic
conditions, Honda reviewed its investment and development plans and
decided to implement a number of measures. We request the understanding of
all interested parties regarding these decisions.
Annual Report 2009 11