Honda 2009 Annual Report Download - page 14

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Because of the sudden changes in the operating environment, Honda has
made changes in some of its scheduled plans. However, we have not made
any changes in our policy of emphasizing responsiveness to environmental and
energy-related issues. We are, therefore, continuing to pursue the challenges of
developing new products that will delight our customers and the creation and
introduction of new technologies.
Advancement of Advanced Environmental Technologies
Honda was one of the first companies to position a reduction in CO2 emissions
as a major issue linked to environmental preservation on a global scale. We are
moving ahead with initiatives to attain the goals we have set for ourselves for
reducing CO2 emissions by 2010 in all of our products and manufacturing
activities worldwide. There are many methods for reducing CO2 emissions, but
in the automobile business, we believe that advancing hybrid car technology
will be the most realistic and beneficial of various alternatives.
In our new Insight hybrid car, which we introduced in February 2009, our
originally developed IMA (integrated motor assist) hybrid system incorporated
in the vehicle is designed for use in small cars and is light and compact and
features superior fuel economy.
As a result of the development of a new platform, the Insight realizes the
goals of offering both high performance as a hybrid car and substantial cost
reductions necessary for a vehicle that will appeal to a wider market. We plan
to strengthen our lineup of models with an eye to also offering mid-
and large-
sized hybrid automobiles.
In the field of motorcycles for traveling relatively short distances, we are
proceeding with the development of an electric-powered motorcycle that will
run on batteries, and, taking advantage of special features of this power
source, will have zero CO2 emissions. Our goal is to introduce these electric-
powered motorcycles in about two years.
Initiatives Going Forward
To Our Shareholders
Annual Report 2009
12