Honda 2009 Annual Report Download - page 27

当年度の四輪事業の売上台数は、北米・欧州・アジア・その他の地域で増加したことにより、392 万
5千台と前年度にくらべ7.5% の増加となりました。
四輪事業の売上高は、売上台数の増加や為替換算上の増加などにより、9兆4,893 億円と前年度に
くらべ6.8% の増収となりました。
営業利益は、増収に伴う利益の増加、コストダウン効果、値上げ影響ならびに為替影響などにより、
北米地域のインセンティブの増加、原材料価格の高騰影響、販売費及び一般管理費の増加、機種構成
の変化、研究開発費ならびに減価償却費の増加などのマイナス要因はあったものの、6,616 億円と前
年度にくらべ10.4% の増益となりました。
Honda’s unit sales of automobiles totaled 3,517 thousand units, decreased by 10.4% from the
previous fiscal year. Unit sales in Japan totaled 556 thousand units, decreased by 9.6%.
Overseas unit sales totaled 2,961 thousand units, decreased by 10.5%, due mainly to a
decrease in unit sales in North America, which was offset in part by an increase in unit sales in
Asia and Other Regions including Brazil.
Revenue from external customers decreased ¥1,814.9 billion, or 19.1%, to ¥7,674.4 billion
from the previous fiscal year, due to the negative foreign currency translation effects and lower
unit sales. Honda estimates that, had the exchange rate remained unchanged from the previous
year, net sales for the year would have decreased by approximately ¥889.9 billion, or 9.4%.
Operating income decreased ¥637.1 billion, or 96.3%, to ¥24.5 billion, from the previous fiscal
year, due mainly to a decrease in income attributable to the decreased net sales in North
America and Japan, the negative foreign currency effects, an increase in fixed costs per unit as
a result of production cuts, increased raw material costs, changes in the model mix brought by
shift of customers’ demands towards more compact and fuel efficient models along with
expenses related to withdrawal from some racing activities and cancellations of development
of new models, despite continuing cost reduction, the change in sales price, a decrease in
quality-related expenses, decreased R&D expenses and reduced sales incentives in North
America.
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