Honda 2009 Annual Report Download - page 25

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OTHER REGIONS
In Brazil, the principal market within Other Regions, total demand in calendar
2008 increased to approximately 1.91 million units, due to favorable economic
growth in the first half of the year. In Other Regions (South America, the Middle &
Near East, Africa and Oceania) consolidated unit sales rose 9.5% over the previ-
ous fiscal year, to 1,763,000 units, due mainly to strong sales of new models
such as the CG125 FAN and CG150 TITAN, in Brazil.
Also in Brazil, Honda launched its CG150 TITAN MIX small motorcycle,
equipped with its Mix Fuel Injection System in March 2009, which enables flexible
mixture of bio-ethanol and gasoline fuels. This technology helps to reduce CO2
emissions and contributes to reduction in the burden of fuel costs.
Activa
(India)
This is the first full model change for the Activa, a bike that has
come to be admired and is in wide use.
BeAT (Indonesia)
Offers compactness, advanced design, good fuel economy,
and a pleasant ride
CG150 TITAN MIX (Brazil)
A compact motorcycle equipped with Honda’s original flexible
fuels technology
Second motorcycle plant in Vietnam
In addition, in Indonesia, P.T. Astra Honda Motor, a company accounted for
under the equity method, launched the BeAT with an automatic transmission in
June 2008 and the BLADE in December.
Honda’s unit sales in Asia*2 for fiscal 2009 rose 13.4%, to 7,523,000 units,
due mainly to the favorable sales of the all-new CBF Stunner in India and the Air
Blade, 110cc scooter in Vietnam.
In production activities, in India, Hero Honda Motors Ltd., a company ac-
counted for under the equity method, began operations at its third factory in April
2008, thus bringing that company’s total annual production capacity in India to
6.15 million units together with the capacity of Honda Motorcycle and Scooter
India Private Limited. In Vietnam, Honda began the production of scooters
and 125cc Cub scooters at its second plant in that country, and brought Honda’s
total annual production capacity in Vietnam to 1.5 million units.
*1: The motorcycle registration market includes eight countries: Thailand, Indonesia, Malaysia, the Philippines,
Vietnam, India, Pakistan and China.
*2: This total includes sales of completed products of Honda and its consolidated subsidiaries and unit sales of
parts to Honda’s affiliate companies accounted for under the equity methods for use in local production by
such companies.
Annual Report 2009 23