Haier 2010 Annual Report Download - page 33

HAIER ELECTRONICS GROUP CO., LTD 海爾電器集團有限公司
FINANCIAL REVIEW 財務回顧
Annual Report 2010 二零一零年年報 31
收入
二零一零年，本集團收入主要來自三大業務類別，
分別是原有的洗衣機業務、熱水器業務及新展的
渠道綜合服務業務。二零一零年本集團業績取得了
理表現，年內收入達人民幣35,807,000,000元，
較二零零九年（重列）之人民幣12,878,000,000元增
長了178.0%,主要原因有兩個方面，首先，本集團
洗衣機及熱水器業務錄得󲡏增長，由二零零九年
的人民幣11,531,000,000元，上升至二零一零年的
人民幣14,645,000,000元，增幅達27.0%， 此 外，
本集團年內新加入之三、四級市場渠道綜合服務業
務，實現收入為人民幣28,227,000,000元，動了
本集團之總收入。
本公司股東應佔溢利
二 零 一 零 年 本 公 司 股 東 應 佔 溢 利 為 人 民 幣
964,000,000元, 較 二 零 零 九 年(重 列)之 人 民 幣
449,000,000元 增 長 了114.9%。 二 零 一 零 年 本 公
司普通股股東應佔每股盈利（基本）為人民幣46.85
分， 較 二 零 零 九 年（ 重 列 ）之 人 民 幣22.32分 上 升
109.9%。本集團二零一零年EBITDA（息稅折舊攤銷
前溢利）為人民幣1,511,000,000元，較二零零九年
（重列）之人民幣734,000,000元增長105.9%。
毛利率
本集團二零一零年洗衣機業務的利率為28.1%，
相比二零零九年上升1.0%；熱水器業務之利率為
42.5%，相比二零零九年上升1.5%。在外部原料
價格波動的情況下，本集團在年內積優化產品結
構、推出秋滾筒洗衣機等高附加值產品，提升
附加值高的AB類產品和AB類客戶的比重，推進產品
模化設計與模化製造策略，降低設計與生產成
本，實現產品利率的提升。
Revenue
The Group’s revenue in 2010 is mainly derived from three major
segments, comprising the traditional washing machine and water
heater manufacturing business and more recent integrated channel
services business. In 2010, the Group has achieved a total revenue of
RMB35,807,000,000, representing an increase of 178.0% as compared
to the revenue of RMB12,878,000,000 in 2009 (restated). The increase
was attributable to the following two reasons: Firstly, both the Group’s
washing machine business and water heater business recorded a
significant increase in revenue which amounted to RMB14,645,000,000
in 2010, representing a 27.0% increase from last year’s total revenue of
RMB11,531,000,000 in 2009. Secondly, the integrated channel services
business in 3rd and 4th tier markets, which was developed during the
year, realized a total revenue of RMB28,227,000,000.
Profit Attributable to Owners of the Company
Profit attributable to owners of the Company in 2010 was RMB964,000,000,
representing an increase of 114.9% from RMB449,000,000 of 2009
(restated). Basic earnings per share attributable to ordinary equity holders
of the Company for the period was RMB46.85 cents, representing
an increase of 109.9% from RMB22.32 cents of 2009 (restated). The
EBITDA (profit before interest, tax, depreciation and amortisation) in 2010
amounted to RMB1,511,000,000, representing an increase of 105.9%
from RMB734,000,000 of 2009 (restated).
Gross Profit Margins
In 2010, gross profit margins for the washing machine business and
water heater business were 28.1% and 42.5%, respectively, representing
an increase of 1.0% and 1.5% as compared to 2009. Despite the price
fluctuation of raw materials, the Group actively improved its product mix,
promoted the sales of high-end products such as Casarte front-loading
washing machines, increased the proportion of high value-added AB
products and the proportion of AB customers, implemented modular lean
design and modular lean manufacturing methods and reduced the design
and production costs in order to expand our gross profit margins.