Haier 2010 Annual Report Download - page 30

Annual Report 2010 二零一零年年報
HAIER ELECTRONICS GROUP CO., LTD 海爾電器集團有限公司
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BUSINESS REVIEW 業務回顧
MANAGEMENT DISCUSSION AND ANALYSIS
(Cont’d)
Integrated channel services business
The Group’s existing integrated channel services business mainly includes
the product distribution business and the logistics services business
acquired from Haier Group during the year. Save for conducting sales
of “Haier” brands in the 3rd and 4th tier markets, the integrated
channel services business is also responsible for the sales of “non-Haier”
brands.
The integrated channel services business realised an accumulated sales
revenue of RMB28,227,000,000 in 2010 and gross profit margin of
3.1%. Currently, most of the acquired goods through the integrated
channel services, including refrigerators, air conditioners, televisions
and computers are originated from the Company’s parent company,
Haier Group.
In the year 2010, through the adoption of a franchise model, the
Group has established its distribution network at the county level with
approximately 6,000 Haier Stores and 700 Goodaymart Stores. Moreover,
28,000 sale points were launched at the town level through franchise
model, with coverage of over 80% of towns in China and represent a
two-fold growth compared with year 2009.
In 2010, the Group completed the acquisition of the logistics business
from Haier Group at a total consideration of RMB763,000,000. The
acquisition served as an indispensable part for the development of the
Group’s channel integrated business. The integration with the distribution
network of Goodaymart will enable the Group to establish a complete
distribution service platform and generate substantial synergy effect. In
addition to the nationwide warehouse and transportation network, the
logistics assets acquired also featured proven strong profitability and
operational methods with high capital efficiency. In 2010, the logistics
business recorded a revenue of RMB2,213,000,000 and a net profit of
RMB97,000,000, both of which realised a significant growth as compared
with 2009.
管理層討論及分析 （續）
渠道綜合服務業務
本集團現有的渠道綜合服務業務主要包含產品分銷
業務及年內由海爾集團併入的物流服務業務，渠道
綜合服務業務除進行海爾品牌之三、四級市場銷售
外，亦從事非海爾品牌的銷售。
二零一零年綜合渠道業務年內累計實現銷售收入為
人民幣28,227,000,000元，利率為3.1%，現時渠
道綜合服務大部分的採購貨品來自於母公司海爾集
團，包括、調、電視、電等。
二零一零年本集團在級市場通過加模式展了
近六千家海爾專賣及七百家日日順加，在
秳級市場通過加方式展2.8個銷售點，秖蓋
全國超過80%的秳，秳級加點數量較二
零零九年實現增展。
本集團於二零一零年完成了對海爾集團物流業務的
收購並作價人民幣763,000,000元，該收購為本集團
渠道綜合業務的發展補了重要環，與日日順分
銷的結合將造出一個完整的分銷服務平台，產
生大協同效應。收購的物流資產不僅擁有佈全
國的倉儲和運輸，而且擁有被證實的較強盈利
能力和高資本效率的運營模式。二零一零年物流業
務全年實現收入為人民幣2,213,000,000元，純利為
人民幣97,000,000元，收入和純利均相比二零零九
年實現了顯著增長。