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Annual Report 2010 二零一零年年報
HAIER ELECTRONICS GROUP CO., LTD 海爾電器集團有限公司
12
CHAIRMAN’S LETTER 主席函件
三、 應對大趨勢
（續）
不同層次的客戶需求
中國是個有多層次消費結構的市場，在一、二
級市場有時尚創意、高標準設計、能環保的
產品可以銷；而在廣大三、四級市場，大多
數消費者正期待著價格公道、質量可靠、服務
有保的產品。
渠道變革
互聯的普及化對於家電廠商和家電經銷商同
時帶來了。對於顧客而言，自從有了互聯
以後，顧客的個性化的需求更容易在上實
現，顧客可以到上到各種各樣的商品，
輕輕點就可以到家。家電廠商必須關注如
何透過互聯更好創造用戶資源，利用互聯
工具更好用戶，提交解決方，最終創造
用戶口。
新的互聯上銷售增長，家電上銷
售平台是任何家電分銷商都必須密切關注的
傁。
因為相信這些變化會影響家電行業，會創
造新的規則，所以為本公司了新
的增長動力－如在二零一零年中期報告中
提及的三、四線市渠道綜合服務業務，
從母公司收購發展該業務所需的物流業務，及
還將收購其他售後服務等相關業務，招納大量
具有分銷經驗的人才，投資於分銷和配能力
有關的資產。
3. Adaptation To the Trends (Cont’d)
Multi-layered Customer Requirements
China market has a multi-layered customer structure. Fashionable
and high–end design home appliances with energy-saving and
environmental-friendly features are popular in the 1st and 2nd tier
markets. On the other hand, in the vast 3rd and 4th tier markets,
majority of the consumers are focusing on fair price, reliable quality
and good service.
Channel Shifting
Increasing popularity of the Internet has brought challenges to both
home appliance manufacturers and distributors. Since the utilisation
of the Internet, the personalised needs of the consumers, including
product search and delivery of orders, are readily satisfied. With
the Internet platform, home appliance manufacturers should pay
more attention to explore more sources for customers, providing
them with better solutions and building reputations and customers’
loyalty through the Internet.
The emerging internet based on-line sales is growing rapidly.
We believe that on-line sales platform for home appliances is an
important sector which draws the attention of all home appliance
distributors.
As we believe the above trends will affect the home appliance
industry and create winners and losers, we have explored a new
drive for the Company i.e. the integrated channel services business
in the 3rd and 4th tiers cities as we described in the 2010 interim
report. In developing such channel business, we have acquired
the relevant logistics assets from our parent company. In addition,
we will further acquire other related businesses such as after-sales
services, recruit more personnel with distribution experience and
invest in assets for distribution and logistics services.