Haier 2010 Annual Report Download - page 15

HAIER ELECTRONICS GROUP CO., LTD 海爾電器集團有限公司
CHAIRMAN’S LETTER 主席函件
Annual Report 2010 二零一零年年報 13
4. Strategic Directions to the Growth Strategy
In 2011, we aim to generate strong growth in three ways.
Expand brand and product portfolios
We will create broader and deeper product portfolios to serve
more consumers.
In order to achieve this, we will further expand our high end products
into environmental-friendly and energy-saving home appliance
products. The recent successful examples were the introduction of
“Casarte Duplex Large-Cylinder Front Loading Washing Machine”
and “wall mounted solar water heater”. By introducing specially
customised high-end products to the market, we can strengthen
our position in the high-end home appliance industry in China and
enhance our profitability.
We will simultaneously expand our portfolio into the value-priced
segment. Rather than introducing a sub-brand under the Haier
umbrella as we have done previously, we are launching a new brand
“Tongshuai” targeting value-conscious customers in the 3rd and
4th tier markets, by offering simple function products with good
quality and reliable service.
Extend our distribution system to Non-Haier brand and
Non-White Goods products
The goal of the integrated channel services business is to develop
an open platform with a good interaction and a strong logistics and
services system. Hence, our next focus is to expand continuously
the network of our Goodaymart stores and enhance the in-house
servicing level so as to attract more brands and products to deliver
through our network.
Small home appliances, televisions, personal computers and digital
products will be our next focus of introducing supplier sources.
These products have different characteristics and product cycles
that require us to enhance continuously our ability in product
order planning, inventory management, logistics and after-sales
service support.
四、 達致增長的策略性方向
二零一一年為僎創造的增長引，將通過
以下三項方式來實現。
擴充品牌及產品結構
會及化的產品結構，以服務更
多顧客。
將進一步擴充的高家電產品系列－
同時具有環保和能的特點。最近較成功
的例子包括引進「秋中式大滾筒」及「
掛式能熱水器」。通過引入定制化的高產
品，不僅可以強化在中國高家電市
場的地位還可以提升的盈利水平。
同時在高性價比產品傁加強展。與過
去開發子品牌的方式不同，正引入新的品
牌「統」，對中國三、四級市場價格敏感客
戶提供有質量、簡單易用、可靠服務保的產
品。
拓展分銷系統並涵蓋「非海爾品牌」及白家
電以外產品
渠道綜合服務業務的發展目標是成為一個有
秝交互接口和強大配、服務體系的開放式
平台，因此下一步工作要點是不斷擴充
的日日順，提升的後台體系的
服務水平，以引更多供應商品牌和更多產
品。
家電、電視、個人電、數產品將是
下一步引入供應商資源的重點，這些產品特性
和生周期各有不同，需要不斷提升訂單
規劃、存貨管理、物流、售後支持的能力。