Haier 2010 Annual Report Download - page 26

Annual Report 2010 二零一零年年報
BUSINESS REVIEW
業務回顧
HAIER ELECTRONICS GROUP CO., LTD 海爾電器集團有限公司
24
MANAGEMENT DISCUSSION AND ANALYSIS
Overview
Haier Electronics Group is a manufacturer of washing machines and
water heaters, and is also a provider of integrated channel services to
principally the 3rd and 4th tier markets in China. The Group has three
major segments: washing machines business, water heater business and
the integrated channel services business. Currently, the Group’s white
goods manufacturing business is operated under the Haier brand while
the integrated channel services business is operated under the brand
name of Goodaymart.
During 2010, thanks to the robust economic growth in China and the
support from the domestic stimulus policies of the government such
as the “Rural Area Subsidised Electrical Appliances Purchase Policy”,
the “Subsidy for Energy Efficient Appliances” and “Home Appliance
Replacement Policy”, the home appliance industry continued to enjoy
stable growth in China. In particular, the continuation of the “Rural
Area Subsidised Electrical Appliances Purchase Policy” boosted the sales
revenue of home appliances for the year 2010 by 1.7 fold compared
with that in 2009. Meanwhile, more domestic and foreign brands were
included in the product portfolio of the “Rural Area Subsidised Electrical
Appliances Purchase Policy”, resulting in fiercer competition in the home
appliances industry in the 3rd and 4th tier markets.
Nevertheless, with the measures taken including production cost control,
product innovation and the expansion of distribution channels, the
Group achieved a total revenue of RMB35,807,000,000 for the year,
representing a growth of 178.0% from that of 2009 (restated); the
profit attributable to the owners of RMB964,000,000, representing a
growth of 114.9% from 2009’s RMB449,000,000 (restated); and the
earnings per share (basic) attributable to ordinary equity holders of the
Company of RMB46.85 cents, representing an increase of 109.9% from
last year’s RMB22.32 cents.
管理層討論及分析
概覽
海爾電器是一間洗衣機、熱水器之製造商以及面向
中國三、四級市場之渠道綜合服務商。本集團主要
有三個業務分類：洗衣機業務、熱水器業務及渠道綜
合服務業務。本集團之家電製造業務以「海爾」
為品牌，渠道綜合服務業務以「日日順」品牌進行運
作。
二零一零年得益於中國經濟強增長之觀環境以
及政府推出的「家電下」、「能補貼」、「以舊換
新」等多項動內需政策之有力支持，中國家電行業
得以繼續實現穩步增長。其是「家電下」政策的
持續推進使得國家家電下的總銷售額同比二零零
九年實現1.7的增長。與此同時，隨著國內外品牌
不斷加入家電下行列，也導致家電行業在三、四
級市場的競爭趨於激。
儘管如此，本集團通過成本控制、產品創新、
渠道展等方面的力，實現了收入人民幣
35,807,000,000元， 較 二 零 零 九 年（ 重 列 ）增 長 了
178.0%；實現股東應佔溢利為人民幣964,000,000
元， 較二零 零九年（重 列 ）之人民 幣449,000,000元
增長了114.9%。而 本公 司普通股股東應 佔每股盈
利（ 基本）為人民 幣46.85分，較去年重列的人民幣
22.32分上升109.9。