Haier 2010 Annual Report Download - page 13

HAIER ELECTRONICS GROUP CO., LTD 海爾電器集團有限公司
CHAIRMAN’S LETTER 主席函件
Annual Report 2010 二零一零年年報 11
三、 應對大趨勢
現在，樂意和僎分享觀察到的四個主
要趨勢。
全球經濟復蘇和波動並存
過去一年，全經濟已然，成市場
增長，新市場發展，作為本集團根據地
的中國市場其取得增長並成長為全第
二大經濟體。另一方面，、以及原等大
原料隨經濟上，人民幣過去一
年升值明顯。但全範圍內不能事先預期的短
期波動事件隨時發生，不時長期增長的進
程。
勞動力成本上漲和中國二、三線城市發展
認為在未來面臨中國工人勞動力成本上升
的趨勢。原料和勞工成本都在上，家電廠
商不能為原料組裝工廠，須通過創意設計
提高產品的附加值，提供差異化的服務解決方
，才可能保證實現有利潤的增長。
在工資上和中國產業結構升級的過程中，
同時也到了內陸市開發和二、三線市
秳化帶來的內銷機會。原來在海地區就業
的工人會隨工廠遷移回流到家市，帶動這
些內陸市消費力的提高。
3. Adaptation To the Trends
We are pleased to share with you the four major trends we have
observed.
The Recovery and Volatility of the Global Economy
In the past year, the global economy has gradually recovered while
the developed markets returning to growth and the emerging
markets continuing to develop rapidly. The Chinese domestic
market, the focus of our principal business, maintained a robust
growth and became the second largest economy in the world. On
the other hand, the prices of raw materials consumed by the public,
such as copper, steel and oil gradually increased along with the
economic recovery, with an explicit appreciation of RMB. However,
unpredictable worldwide events that may arise from time to time,
create short term volatility and interrupt our long term growth.
The increase of Chinese labour cost and the development
of 2nd and 3rd tier Cities in China
We recognise that the increase in labour cost will be a trend
in the forthcoming years. With the increasing labour and raw
materials costs, the home appliances manufacturers should not
restrict themselves to being assemblers but should add values to
the customers through their innovative designs. Only through the
provision of differentiated services solutions that we can assure the
growth in profitability.
Along with the increasing wages and the upgrade of the industrial
structure, we observed the rising importance of the domestic
markets of China which is attributable to the gradual development
of the inland cities as well as the urbanisation of the 2nd and 3rd
tier cities. There will be major moves by manufacturers to relocate
their production bases to inland provinces, diverting the flow of
labour force from the coastal regions. The consumption power of
the inland province cities will be enhanced.