Haier 2010 Annual Report Download - page 11

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HAIER ELECTRONICS GROUP CO., LTD 海爾電器集團有限公司
CHAIRMAN’S LETTER
主席函件
Annual Report 2010 二零一零年年報 9
1. Summary
In year 2010, we have achieved breakthrough records in profit
attributable to the owners, earnings per share, operating cash flow
and total revenues. Meanwhile, we continue to deliver superior
returns to you, our shareholders.
Our business and financial performance was attributed to
the consumption growth of the 3rd and 4th tier markets, the
various domestic stimulus policies, the continuous support of our
parent company through assets injection, the dedication of our
management to expand the integrated channel services business,
and especially, the result of our effective strategy execution pursuant
to our persistent business philosophy and values.
In this letter, I will further explain our strategic thinking and strategic
initiatives planned in the coming year for the sustainable growth
of the Company for the future years.
2. The Haier Electronics Today
In the Chairman’s letter last year, we proposed to expand substantially
our distribution network in 3rd and 4th tier markets. During the
year of 2010, we have extensively developed our integrated channel
services business in 3rd and 4th tier markets. We have developed
from being solely a manufacturer of washing machines and water
heaters to an influential integrated channel service provider in the
home electrical appliance industry in China.
一、 概覽
二零一零年本集團錄得創紀錄的股東應佔溢
利、每股盈利、營運現金流和收入。同時，
也為僎股東創造了優的回報。
以上業績表現，是借了中國三、四級市場消費
億動和動內需政策的春風，有於母公司對
本集團的資產注入等支持，得力於管理層意
開新渠道綜合服務業務，更是在長久傂
持的管理理和價值觀下有效執行略的成
果。
在這份信函中，將解釋的略考和來
年即將進行的一系列管理僫，是為了使得公
司能夠在未來維持可持續增長。
二、 今天的海爾電器
在去年的股東信函中，提出要化建設
三、四級市場的分銷。二零一零年大
力發展了中國三、四級市場的渠道綜合服務業
務，使得本集團由一間從事洗衣機、熱水器業
務為主的家電生產商，發展成為一間同時在中
國家電分銷傁足輕重的渠道綜合服務提供
商。