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Annual Report 2010 二零一零年年報
HAIER ELECTRONICS GROUP CO., LTD 海爾電器集團有限公司
14
CHAIRMAN’S LETTER 主席函件
4. Strategic Directions to the Growth Strategy
(Cont’d)
Develop fast-growing on-line businesses
Our strategy in developing our internet based services is to utilise
the advantages of the Internet. These include effectively identifying
the personalised needs of customers, reducing the costs of sales
and transactions and creating a low-cost interactive platform, and
integrating such advantages with our efficient logistics system,
customers-centered product development process and strong
services network.
We will consider to integrate the Internet based home appliances
sale platform acquired from our parent company, providing our
customers with enriched product information and allowing them
to order on-line. Our customers will then be able to pick up the
stock and enjoy services at the nearby physical stores.
Moreover, we will develop a specialised and unified multi-channel
sales platform, integrating the telephone, catalogue and the Internet
for distributing home appliance, digital and household products.
5. Competencies to win
We believe our focus on the following three competitive edges will
enable us to seize strategic opportunities.
Firstly, we will maintain our core strengths – consumer understanding,
brand-building, product innovation, make-to-order, modular
production, customer-oriented product design and solutions. For
instance, our specialists designed the rat-proof washing machines
based on the requirement of rural customers, the quietest washing
machine in the world suitable for urban customers and the
wall mounted solar water heater for the high-rise apartments
residents.
四、 達致增長的策略性方向
（續）
開發高增長的網上業務
開發互聯業務的策略是發揮互聯的優
勢－有效識別用戶個性化需求、降低營銷和交
易成本、營造低成本互動平台，和高效物
流配體系、以用戶為中的產品開發流程、
強大服務相結合。
將考慮從母公司整合有關上家電銷售平
台，該平台可以提供客戶秝產品信息、許
他上下單交易，客戶可以透過離他最近
的實體提取貨品、享受服務。
另外，還將發展銷售家電、數、家用
品一體化的專的集電話、目錄、多種渠
道的銷售平台。
五、 成功之道
相信對以下三個方面競爭能力的關注
有助於略機遇。
首先，將維持核優勢－關注消費者需
求，品牌建設，產品創新，訂單動，模化
生產，時時以用戶為本，以用戶為中設計
的產品和解決客戶的實際問題。比如派
聯員到秳根據農民的要求設計的洗
衣機，設計適合在大市的全最低的洗
衣機，以及便於高層公安裝的掛式的
能熱水器。