Energizer 2010 Annual Report Download - page 7

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5
EN ER GI ZE R HO LD IN GS , IN C. 2010 A NN UA L RE PO RT
INNOVATION AND OPPORTUNISTIC
ACQUISITIONS allowed us to grow
our Personal Care business beyond wet
shave. Our acquisition of Playtex in
October 2007 brought scale and leading
brands – including Playtex,® Hawaiian
Tropic,
® Banana Boat,
® Diaper Genie®
and Wet Ones® – in the Skin Care,
Feminine Care, and Infant Care catego-
ries. Through innovation and acquisitions,
our personal care business has grown
from $868 million in sales in fiscal 2004
to over $2 billion in fiscal 2010.