Energizer 2010 Annual Report Download - page 5
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3
EN ER GI ZE R HO LD IN GS , IN C. 2010 A NN UA L RE PO RT
IN 2003, WE DIVERSIFIED INTO
PERSONAL CARE with the acquisition
of Schick Wilkinson Sword, the second-
largest manufacturer of wet shave
products in the world. We’ve grown our
shave business with innovation, starting
with our 2003 launch of Schick Intuition®
for women and Schick Quattro® for men;
together, those two platforms delivered
over $520 million in sales in 2010.
And in 2010, we launched a revolution in
shaving with the Schick Hydro,® which
incorporates new technology that com-
bines a close shave with skin comfort.