Energizer 2010 Annual Report Download - page 16

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ENERGIZER HOLDINGS, INC.
(Dollars in millions, except per share and percentage data)
6
On May 20, 2009, the Company completed a public offering of shares of common stock under
which it sold 10,925,000 shares at a price to the public of $49.00 per share. The Company
used the net proceeds of the offering to acquire the shave preparation business of S.C.
Johnson & Son, Inc. and for general corporate purposes, including the repayment of
indebtedness.
When we use the terms “Energizer,” the “Company,” “we,” “us” or “our” in this Annual Report on
Form 10-K, we mean Energizer Holdings, Inc. and its subsidiaries on a consolidated basis,
unless we state or the context implies otherwise.
We use Energizer, Schick, Wilkinson Sword, Playtex and the Energizer, Schick, Wilkinson
Sword and Playtex logos as our trademarks or those of our subsidiaries. Product names and
company programs appearing throughout in italics are trademarks of Energizer Holdings, Inc.
or its subsidiaries. This Annual Report on Form 10-K also may refer to brand names,
trademarks, service marks and trade names of other companies and organizations, and these
brand names, trademarks, service marks and trade names are the property of their respective
owners.
Unless we indicate otherwise, we base the information concerning our industry contained or
incorporated by reference herein on our general knowledge of and expectations concerning the
industry. Our market position, market share and industry market size is based on our
estimates using our internal data and estimates, based on data from various industry analyses,
our internal research and adjustments and assumptions that we believe to be reasonable. We
have not independently verified data from industry analyses and cannot guarantee their
accuracy or completeness. In addition, we believe that data regarding the industry, market size
and our market position and market share within such industry provide general guidance but
are inherently imprecise. Further, our estimates and assumptions involve risks and
uncertainties and are subject to change based on various factors, including those discussed in
the “Risk factors” section of this Annual Report on Form 10-K. These and other factors could
cause results to differ materially from those expressed in the estimates and assumptions.
Retail sales for purposes of market size, market position and market share information are
based on retail sales in U.S. dollars.
Principal Products
Energizer operates in two segments: Household Products and Personal Care. For information
about net sales, earnings before income taxes, depreciation and amortization, total assets and
capital expenditures of each of our segments, and geographic segment information, including
net sales to customers and long-lived assets, refer to Note 17 of the Notes to Consolidated
Financial Statements.
Household Products
Energizer’s Household Products division manufactures and markets one of the most extensive
product portfolios in household batteries, specialty batteries and portable lighting products. We
offer batteries using carbon zinc, alkaline, rechargeable and lithium technologies. These
products are marketed and sold into the price, premium and performance segments. This
allows us to penetrate the broad range of the market and meet most consumer needs. We
distribute our portfolio of household and specialty batteries and portable lighting products