Energizer 2010 Annual Report Download - page 15

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ENERGIZER HOLDINGS, INC.
(Dollars in millions, except per share and percentage data)
5
PART I
Item 1. Business.
General
Energizer Holdings, Inc., incorporated in Missouri in 1999, is one of the world’s largest
manufacturers and marketers of primary batteries, portable lighting and personal care products
in the wet shave, skin care, feminine care and infant care categories. On April 1, 2000, all of
the outstanding shares of common stock of Energizer were distributed in a tax-free spin-off to
shareholders of Ralston Purina Company.
Energizer is the successor to over 100 years of expertise in the battery and portable lighting
products industry. Its brand names Energizer and Eveready have worldwide recognition for
quality and dependability, and are marketed and sold in more than 165 countries.
On March 28, 2003, we completed the acquisition of the Schick-Wilkinson Sword (SWS)
business from Pfizer, Inc. SWS is the second largest manufacturer and marketer of men’s and
women’s wet shave products in the world. Its portfolio of products include: Quattro for Women,
Intuition, Lady Protector and Silk Effects Plus women’s shaving systems and Hydro, Quattro
and Protector men’s shaving systems, as well as the Quattro, Xtreme 3, and Slim Twin/Exacta
disposables. SWS has over 75 years of history in the shaving products industry with a
reputation for high quality and innovation in shaving technology. SWS products are sold in
more than 140 countries.
On June 5, 2009, we completed the acquisition of the Edge and Skintimate shave preparation
brands from S.C. Johnson & Son, Inc. (SCJ). This added U.S. market leading shave
preparation brands to our existing wet shave product portfolio.
On November 23, 2010, we completed the acquisition of American Safety Razor, LLC, a
Delaware limited liability company (“ASR”), as we acquired substantially all of the assets of
ASR, including the assets of its U.S. subsidiaries and the stock of its non-U.S. subsidiaries, and
assumed substantially all of the liabilities of ASR and its U.S. subsidiaries, for a cash purchase
price of $301 million. ASR, founded in 1875, is the leading global manufacturer of private label
/ value wet shaving razors and blades, and industrial and specialty blades.
At the beginning of fiscal 2008, we completed the acquisition of all of the outstanding stock of
Playtex Products, Inc. (Playtex), a leading manufacturer and marketer of well-recognized
branded consumer products in North America. Its portfolio of products include Playtex
feminine care products, Playtex infant care products, Diaper Genie diaper disposal systems,
Wet Ones pre-moistened wipes, Banana Boat and Hawaiian Tropic sun care products, and
Playtex household gloves.
Our subsidiaries operate a number of manufacturing and packaging facilities in 14 countries on
five continents, as listed in Item 2 below, and as of September 30, 2010, employ over 4,500
colleagues in the United States and approximately 11,000 in foreign jurisdictions. These totals
do not include the recently acquired ASR business which operates 9 manufacturing and
packaging facilities in 6 countries and employs approximately 1,200 employees as of
September 30, 2010.