DIRECTV 2010 Annual Report Download - page 57

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DIRECTV
SUMMARY RESULTS OF OPERATIONS AND FINANCIAL CONDITION—(concluded)
Selected Segment Data
Years Ended December 31,
2010 2009 2008
(Dollars in Millions)
DIRECTV U.S.
Revenues ................................................................................................. $20,268 $18,671 $17,310
% of total revenues ........................................................................................... 84.1% 86.6% 87.9%
Operating profit ............................................................................................. $3,290 $ 2,410 $ 2,330
Add: Depreciation and amortization expense ............................................................................ 1,926 2,275 2,061
Operating profit before depreciation and amortization ...................................................................... $5,216 $ 4,685 $ 4,391
Operating profit margin ........................................................................................ 16.2% 12.9% 13.5%
Operating profit before depreciation and amortization margin ................................................................. 25.7% 25.1% 25.4%
Segment assets .............................................................................................. $11,400 $12,408 $12,546
Capital expenditures .......................................................................................... 1,557 1,485 1,765
DIRECTV Latin America
Revenues ................................................................................................. $3,597 $ 2,878 $ 2,383
% of total revenues ........................................................................................... 14.9% 13.3% 12.1%
Operating profit ............................................................................................. $ 623 $ 331 $ 426
Add: Depreciation and amortization expense ............................................................................ 541 366 264
Operating profit before depreciation and amortization ...................................................................... $1,164 $ 697 $ 690
Operating profit margin ........................................................................................ 17.3% 11.5% 17.9%
Operating profit before depreciation and amortization margin ................................................................. 32.4% 24.2% 29.0%
Segment assets .............................................................................................. $4,696 $ 3,772 $ 3,301
Capital expenditures .......................................................................................... 857 584 447
Sports Networks, Eliminations and Other
Revenues ................................................................................................. $ 237 $ 16 —
% of total revenues ........................................................................................... 1.0% 0.1% —
Operating loss .............................................................................................. $ (17) $ (68) $ (61)
Add: Depreciation and amortization expense ............................................................................ 15 (1) (5)
Operating loss before depreciation and amortization ....................................................................... $ (2) $ (69) $ (66)
Segment assets .............................................................................................. $1,813 $ 2,080 $ 692
Capital expenditures .......................................................................................... 2 2 17
Total
Revenues ................................................................................................. $24,102 $21,565 $19,693
Operating profit ............................................................................................. $3,896 $ 2,673 $ 2,695
Add: Depreciation and amortization expense ............................................................................ 2,482 2,640 2,320
Operating profit before depreciation and amortization ...................................................................... $6,378 $ 5,313 $ 5,015
Operating profit margin ........................................................................................ 16.2% 12.4% 13.7%
Operating profit before depreciation and amortization margin ................................................................. 26.5% 24.6% 25.5%
Total assets ................................................................................................ $17,909 $18,260 $16,539
Capital expenditures .......................................................................................... 2,416 2,071 2,229
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