Cigna 2014 Annual Report Download - page 4

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This remained the case in 2014 when, for the fifth
consecutive year, Cigna delivered competitively
attractive financial results to our shareholders.
2LETTER TO OUR SHAREHOLDERS
TO OUR SHAREHOLDERS In the face of a dynamic and challenging
global environment, Cigna has demonstrated
consistent success by addressing our customers’
desire for affordable and personalized solutions
which – consistent with Cigna’s mission – help
improve their health, well-being and sense of security.
OUR STRATEGY:
GO DEEP
WITHIN TARGETED GEOGRAPHIES AND BUYING SEGMENTS
GO GLOBAL
TO LEVERAGE OUR CAPABILITIES IN A BORDERLESS FASHION
GO INDIVIDUAL
TO ENGAGE AND SERVE THE NEEDS OF INDIVIDUALS
This outstanding track record continues to be
driven by the disciplined execution of our “Go
Deep, Go Global, Go Individual” strategy, as we
continue to invest in new capabilities, personalize
our product and service oerings, and expand
our geographic footprint.