Cigna 2014 Annual Report Download - page 17
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failure remote patient monitoring program in
collaboration with Intel-GE Care Innovations™.
Patients with a prior admission to the hospital
for heart failure receive a tablet to assess their
health for at least 90 days. The tablet helps
customers interact with a Cigna-HealthSpring®
nurse practitioner, track their health metrics and
learn how to manage their condition at home.
Customers know they have easy and direct access
to someone who cares about them and their health.
Further demonstrating our understanding of
customers, Cigna led an eort to replace the
International Symbol of Access – the iconic
“wheelchair” symbol, created in 1969 – with a
new icon. Led by Cigna’s People With Dierent
Abilities Colleague Resource Group, a support
and networking group within Cigna, the new
image shows a more active figure that emphasizes
ability rather than disability. The icon serves
as armation of our commitment to help our
customers achieve their full potential both inside
and outside of the workplace. Through Cigna’s
eorts, Phoenix, AZ became the latest city to
approve the new symbol for use in business
parking areas.
In international markets
In China, the first-ever Cigna and CMB Home
Shopping Channel aired recently on Jia You-
Hyundai Home Shopping Channel, and replicated
the success we’ve had in distributing direct-to-
consumer products in Korea. In Turkey, as part
of our joint venture with Finansbank, a leading
Turkish bank, Cigna Finans Pension and Insurance
Advisors are available in banks to help educate
customers and encourage them to consider
their future needs.
In India, Cigna TTK is developing prevention
and wellness programs for a country with diverse
needs and an explosive growth in the rates of
chronic disease, where 60 million people struggle
with diabetes. And in Korea, where more than
33 percent of the Korean population is over 50
years old, Cigna Korea launched “Heyday,” the
first health care membership program in Korea.
Through Heyday, seniors enjoy various health
and wellness programs and services with no
membership fee.
Wherever Cigna customers are, we’re showing
that we listen and we care, connecting them to
the people, products and programs that help
them improve their health, well-being and sense
of security.
15
1
3
2
1 Cigna’s new brand
expression, Together, all
the way.SM focuses on being
a partner to our customers.
2 Hazel, a customer with
Cigna-HealthSpring®,
stays active through
ballroom dancing.
3 Cigna helped to create a
new handicapped parking
icon focused on ability
rather than disability.