BMW 2007 Annual Report Download - page 24

22 Group Management Report
10 Group Management Report
10 A Review of the Financial Year
13 General Economic Environment
17 Review of Operations
41 BMW Stock and Bonds
44 Disclosures relating to Takeover
Regulations and Explanatory Report
47 Financial Analysis
47 – Internal Management System
49 – Earnings Performance
51 – Financial Position
52 – Net Assets Position
55 – Subsequent Events Report
55 – Value Added Statement
57 – Key Performance Figures
58 – Comments on BMW AG
62 Risk Management
68 Outlook
Motorcycles segment sets new sales volume
record
With 102,467 BMW motorcycles sold in 2007, the
BMW Group registered a new sales volume record,
surpassing the previous year’s figure by 2.4 %. An
important contribution to this development was made
by the new models of the G 650 X series which have
been available on the markets since spring 2007.
BMW motorcycles sales develop divergently
from country to country
The number of BMW motorcycles sold continued
to develop divergently from one country to the next
in 2007. The BMW Group sold 72,567 motorcycles
in Europe, 1.7 % fewer than one year earlier. In Ger-
many, sales of BMW motorcycles, at 21,507 units,
were down by 8.9 % as the market continued to
contract. By contrast, sales were up in Italy (14,424
units/+ 5.7 %) and Spain (10,384 units/+ 3.8 %).
In the USA, where the market also contracted,
the number of BMW motorcycles sold fell by 5.7 %
to 12,094 units.
Sales recorded in Japan, however, jumped by
25.2 % to 3,311 units, bolstered in particular by sales
of the lighter models of the G 650 X series.
R1200 GS remains the most popular
BMW motorcycle
As in the previous year, the R 1200 GS (a long-dis-
tance enduro) was again the best-selling BMW
motorcycle. Including the Adventure version, 30,077
units of this model were sold in 2007. The R 1200 RT
touring bike came in second place with 12,201 units
sold, followed by the F 650 GS, of which 10,461 units
were sold (including the Dakar version).
Model initiative continued
The BMW Group’s Motorcycles segment contin-
ued its model initiative in 2007. The K 1200 R Sport
and the G 650 Xchallenge, G 650 Xmoto and
G 650 Xcountry models were all introduced to the
markets in spring 2007, followed by the HP2 Mega-
moto in June.
The new HP2 Sport was presented at the end of
September at the motorcycle fair in Paris and will be
available on the markets from March 2008 onwards.
The HP2 Sport is the sportiest, most powerful, but
also the lightest series Boxer to date and is designed
primarily to attract ambitious, sports-minded motor-
cyclists.
Five new BMW motorcycles made their world
debuts at the International Motorcycle Fair in Milan
in November 2007. The R 1200 GS and R 1200 GS
Adventure models have been available to customers
since the end of January 2008. Both of these mod-
els have been enhanced and are now fitted with
more powerful boxer engines, resulting in a 5 % bet-
ter performance, and new gear ratios. These features
result in a significant increase in both traction and
acceleration.
The new medium-class BMW F 800 GS long-
distance enduro combines excellent off-road char-
acteristics and above-average long-distance quali-
ties. This motorcycle is powered by the two-cylinder
engine from the F 800 Series. The related BMW
F 650 GS model is another new addition. As an all-
round variant for newcomers, this model is designed
for easier control and mainly for use on roads and is
also powered by the same two-cylinder engine with
a somewhat lower performance capability. Both of
these models will be available on the markets for the
start of the 2008 season.
The BMW Group also presented the BMW
G 450 X Sports Enduro as a fifth new product. This
model, exclusively developed for enduro sports
activities, will be launched in the second half of
2008.
BMW motorcycles delivered
in 1,000 units
105
100
95
90
85
80
75
03
93.0
04
92.3
05
97.5
06
100.1
07
102.5
BMW Group – key motorcycle markets 2007
as a percentage of sales volume
Germany
Italy
USA
Spain
France
United Kingdom
Other
14.1
21.0
5.1
7. 4
10.1
11. 8
30.5