BMW 2007 Annual Report Download - page 190

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29
The BMW Concept CS is the starting point for the development of a BMW Gran Turismo – only one of many new models
announced in the context of the BMW Group’s strategic realignment.
The BMW Group’s strategic realignment.
In 2007, BMW was the world’s best-selling premium brand for the third consecutive year.
The importance of the premium segment can be explained by a particular social phenomenon:
the desire for individual products which help people distinguish themselves from others.
Premium customers request premium product substance and quality. And they are willing
to pay an adequate price. We are also aware that demand for traditional vehicle concepts in
the premium segment will diminish. These variants will be replaced by new concepts, such
as the Sports Activity Vehicle – a segment first opened up by the BMW Group. Concepts
such as coupé, convertible and roadster will remain popular as well. Apart from those, there
is a trend towards crossovers. In other words, the intelligent combination of characteristics of
various vehicle concepts.
We have therefore decided to include some crucial expansions of the product portfolio in our
corporate long-range planning:
– a BMW Gran Turismo, to be developed by BMW M based on the concept study CS,
– a Rolls-Royce Coupé as the third Phantom model alongside the Sedan and the Drophead
Coupé,
– an additional Rolls-Royce model to be positioned below the Phantom regarding price
and size,
– a BMW Progressive Activity Sedan – a new interpretation of the sedan concept, combining
its characteristic flair with new intelligent functions,
– the X1 following the X6 as the fourth member of the X family
– and finally, a Sports Activity Vehicle of the MINI brand.