BMW 2007 Annual Report Download - page 208
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07
To be more specific: those who have the right products to deal with climate change
will have the best chances in the marketplace. Those who face up to the challenges
of globalisation and exploit them as opportunities will be less dependent on currency
effects and will be able to open up new markets. And those who do not take demo-
graphic structures for granted, but respond flexibly to them instead, will continue to
have highly qualified, efficient employees in the future. That is what turns challenges
into opportunities for competitive advantage. We will exploit these opportunities.
Rest assured that the BMW Group will continue to stand its ground against its com-
petitors and further expand its leading position in the premium segments of the
international automobile and motorcycle markets. To be precise: we will maintain our
leading position. Our new strategy Number ONE will help us – and the dedication
and motivation of all our employees will guarantee our success.
Yours,
Norbert Reithofer
Chairman of the Board of Management
Preface by the Chairman of the Board of Management.
Turning challenges
into opportunities