BMW 2007 Annual Report Download - page 188
Download and view the complete annual report
Please find page 188 of the 2007 BMW annual report below. You can navigate through the pages in the report by either clicking on the pages listed below, or by using the keyword search tool below to find specific information within the annual report.-
1 -
2
-
3
-
4
-
5
-
6
-
7
-
8
-
9
-
10
-
11
-
12
-
13
-
14
-
15
-
16
-
17
-
18
-
19
-
20
-
21
-
22
-
23
-
24
-
25
-
26
-
27
-
28
-
29
-
30
-
31
-
32
-
33
-
34
-
35
-
36
-
37
-
38
-
39
-
40
-
41
-
42
-
43
-
44
-
45
-
46
-
47
-
48
-
49
-
50
-
51
-
52
-
53
-
54
-
55
-
56
-
57
-
58
-
59
-
60
-
61
-
62
-
63
-
64
-
65
-
66
-
67
-
68
-
69
-
70
-
71
-
72
-
73
-
74
-
75
-
76
-
77
-
78
-
79
-
80
-
81
-
82
-
83
-
84
-
85
-
86
-
87
-
88
-
89
-
90
-
91
-
92
-
93
-
94
-
95
-
96
-
97
-
98
-
99
-
100
-
101
-
102
-
103
-
104
-
105
-
106
-
107
-
108
-
109
-
110
-
111
-
112
-
113
-
114
-
115
-
116
-
117
-
118
-
119
-
120
-
121
-
122
-
123
-
124
-
125
-
126
-
127
-
128
-
129
-
130
-
131
-
132
-
133
-
134
-
135
-
136
-
137
-
138
-
139
-
140
-
141
-
142
-
143
-
144
-
145
-
146
-
147
-
148
-
149
-
150
-
151
-
152
-
153
-
154
-
155
-
156
-
157
-
158
-
159
-
160
-
161
-
162
-
163
-
164
-
165
-
166
-
167
-
168
-
169
-
170
-
171
-
172
-
173
-
174
-
175
-
176
-
177
-
178 -
179 -
180 -
181 -
182 -
183 -
184 -
185 -
186 -
187 -
188 -
189 -
190 -
191 -
192 -
193 -
194 -
195 -
196 -
197 -
198 -
199
-
200
-
201
-
202
-
203
-
204
-
205
-
206
-
207
-
208
-
209
-
210
-
211
-
212
-
213
-
214
-
215
-
216
-
217
-
218
-
219
-
220
-
221
-
222
-
223
-
224
-
225
-
226
-
227
-
228
-
229
-
230
-
231
-
232
-
233
-
234
-
235
-
236
-
237
-
238
-
239
-
240
-
241
-
242
-
243
-
244
-
245
-
246
-
247
 |
 |
27
The BMW Group has always been different from other companies, thanks
to our unique corporate culture. This culture is based on values imple-
mented by all employees. Day by day. We scrutinised this value system in
the face of the challenges lying ahead and modified it to a certain extent.
Those who want to take a company to a new level must bear in mind that
this endeavour requires a climate that allows employees to align their
thoughts and actions with the new requirements. That offers them individual
scope to be creative and act as an entrepreneur. That provides clear guide-
lines outlining the roadmap.
This is how our twelve basic principles were developed. They will in future
define everybody’s performance. This includes, for example, that we focus
more strongly on customer benefit in all decisions. That each employee
feels personally responsible for our success – for both accomplishments
achieved and ahead. That we are committed to sustainability as the guide-
line for our further business development, including ecological, social and
corporate responsibility.
This corporate culture provides the foundation of our strategy.
The BMW Group’s strategic realignment.
BMW Group House of Strategy: four strategic directions are pursued to
realise our vision for the year 2020.
Growth ProfitabilityShaping
the Future
Access to
Technologies
and
Customers
Vision
Competitive Advantage
Basic Principles