BMW 2007 Annual Report Download - page 189
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28
Growth. How will we continue to grow with our existing brands and
products? How can we reach new customer groups and open up new
markets?
Growth means dynamics. Only profitable growth guarantees that our shareholders’ invest-
ment will bear fruit, that employees will receive a profit-sharing contribution, and that we will
be able to invest in new technologies at the same time. Growth is also crucial in determining
a company’s position among competitors.
As a premium provider, the BMW Group operates in a segment that grows faster than the
total automotive market. Today, one out of ten vehicles sold is a premium product.
We have identified three future growth areas: our existing core business as well as new
potential along the vehicle life-cycle and in our industry’s value chain.
Initially, the priority is to strengthen the BMW Group’s lead in today’s core business. Organic
growth with the existing brands will provide a retail volume of 1.8 million cars and 150,000
motorcycles by 2012.
Structured by region, absolute growth in the next decade will be highest in Europe and the
United States. This is why the BMW Group will continue to strive for market leadership
among premium manufacturers in the mature markets. The highest growth rates, however,
will be achieved in Asia, with China and India as well as in Latin America, Eastern Europe and
Russia. So, following the expansion of our production network to include China and India, we
will also be expanding our sales structures by implementing new market strategies.
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