BMW 2007 Annual Report Download - page 186
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25
Based on this belief, we analysed more than 200 trends. Above all,
we asked ourselves: How can we align what we do even better with
our customers’ demands and requirements in the future? What
more can we do to counter climate change? Which effect does the
demographic development have on society – and our company?
How do we make best use of the opportunities arising from the
value change in our society? How can individual mobility in a world
of megacities be guaranteed in the long term?
Obviously, we were not able to find conclusive answers to all these
questions. But this was not our goal in the first place. The main point
was that – by looking at our environment – we were able to set the
direction the BMW Group will be taking by 2020 and to develop our
corporate strategy Number ONE. ONE stands for New Opportuni-
ties and New Efficiency. In a nutshell: we will make best use of
new opportunities and reach a new efficiency level so as to guarantee
the BMW Group’s lead over competitors as well as the power and
independence to shape the company’s future actively.
The BMW Group’s strategic realignment.