BMW 2007 Annual Report Download - page 185
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Please find page 185 of the 2007 BMW annual report below. You can navigate through the pages in the report by either clicking on the pages listed below, or by using the keyword search tool below to find specific information within the annual report.-
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24
At the beginning of the 21st century, the world is facing a number
of challenges too great and too complex to be tackled successfully
with short-term solutions.
The BMW Group has seriously looked into these matters, well
aware of the fact that each challenge also presents an opportunity.
We know: those who best master their future tasks get the chance
to maintain a lasting lead over competitors in the industry.
Following more than a century in automotive engineering, we want
to break new ground in individual mobility. In the long term, our idea
is to strive for the optimum by making sustainability the guideline
behind all our activities.
Only the claim to achieve the best can result in premium quality.
This belief has always made the BMW Group cut its own path.
EfficientDynamics is only one example which demonstrates that
this approach has brought us to a new level time and again. We are
going to continue along this path – for the benefit of our customers,
our employees and our shareholders.
Mission