BMW 2007 Annual Report Download - page 206
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05
2007 was a successful year for the BMW Group and an eventful one, too. We accom-
plished what we set out to do at the start of the year and delivered what we had
promised you, our shareholders. In addition to that, more than 1.5 million customers
around the world bought an automobile from the BMW Group in 2007 and a further
102,000 people bought a BMW motorcycle. Our revenues also reached a new
record of 56 billion euros. We also proved our strength in terms of earnings – under
very difficult circumstances marked by the weak US dollar, rising raw material prices,
and intense compe tition. We were only able to achieve all of this because every per-
son in the company showed utmost personal dedication to achieving our ambitious
goals. On behalf of the Board of Management and myself, I would like to express my
sincere thanks to all our employees.
My thanks also go out to our dealer network and our business partners who last year
once again made a major contribution to the success of our company. But above all
I would like to thank the customers who placed their trust in us over the past year:
a trust which we will not disappoint – and which we need to earn over and over again
in the future. We made this a core requirement and obligation when we developed
our new strategy Number ONE.
Ladies and Gentlemen,
2007 targets fulfilled
Earning customer trust
Preface by the Chairman of the Board of Management.