BMW 2007 Annual Report Download - page 207
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06
Number ONE is our path to the future. This strategy will allow us to address the
challenges we all face as a company and as part of society. The most important task
for an automobile supplier is surely that of reducing vehicle emissions. That is abso-
lutely essential to ensure individual mobility in the future.
In 2007 our EfficientDynamics package proved that we are on the right path and
can already deliver solutions today. This approach has also been endorsed by inde-
pendent sources. The Grünes Lenkrad environmental award we received for
EfficientDynamics is just one of many examples. EfficientDynamics can be summed
up as better performance with lower consumption. This principle is already having
a definite effect today: in Europe, around 40 percent of the BMW Group’s 2008 new
vehicle models generate only 140 g CO2/km or less. That translates into fuel consump-
tion
of less than 5.1 l/100 km diesel or 5.8 l/100 km petrol. With EfficientDynamics
we have a package of measures which is unique in the industry – and thus gives us a
competitive edge.
We bring the same consistent approach that we use to tackle the reduction of CO2
emissions to other challenges. Whether climate change, globalisation, or the impact
of demographic developments in different parts of the world – we aim to find solutions
to the questions we must all ask ourselves, because we know that whoever is best
at meeting these challenges will have a competitive advantage in the future.
Competitive edge through
EfficientDynamics
Strategy Number ONE
developed