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AT&T Inc. 21
Better Innovation AT&T is proud of its history of innovation. The company has won eight
Nobel Prizes through the years and earned more than 1,000 patents in 2010 alone. But
Sanjay Macwan’s job in 2010 was to take AT&T’s innovation program to the next level.
“We have six labs and more than 1,100 of the world’s best scientists,” says Sanjay, assistant
vice president, Technology and Innovation at AT&T. “But we knew we could be better at
collaborating with the developers in Silicon Valley and around the world who are transforming
our industry.” So, Sanjay started the year on a “listening tour” with venture capitalists (VCs),
asking them how AT&T could better engage with startups.
Based on their input, AT&T developed a collaborative program that includes “fast-pitch”
sessions — a kind of tech innovation speed-dating — to evaluate ideas. AT&T also created
innovation centers to bring together all the resources needed to fast-track projects to market.
And AT&T moved quickly to open its network to developers in unprecedented ways, giving
them easy access to network capabilities, better development tools and virtual network
environments where they can experiment.
AT&T has opened innovation centers in California, Texas and Israel and, in 2010, engaged
more than 150 developers through fast-pitch evaluations. In 2011, the company is on track
to increase the number of pitches to 400.
”The VCs and startups tell us they’re happy with the results,” says Sanjay. “And I’m proud
that all developers who participate in our fast-pitch program — even if not chosen for a
project — get valuable, actionable feedback. We’re committed to bringing value to this
critical part of the ecosystem.”
“AT&T’s collaborative approach has increased
the velocity of innovation for Sencha and
opened doors to new opportunities.”
— Michael Mullany, VP Products, Sencha
Palo Alto, California
SANJAY MACWAN