AT&T Wireless 2010 Annual Report Download - page 17

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AT&T Inc. 15
Better Managed As the steward of the Olympic Movement in the United States, part of the
U.S. Olympic Committee’s (USOC) mission involves training, entering and underwriting the full
expenses for the U.S. teams in the Olympic, Paralympic, Pan American and Parapan American
Games. When the organization faced a challenge — increased demand for high-bandwidth
content on its website, teamusa.org — the USOC turned to AT&T.
The cyclical nature of the Olympic Games drives strong surges in demand for content,
particularly every two years. Traffic to teamusa.org spikes in the months around the Games,
as people worldwide look for information on Team USA and seek in-depth reporting on the
U.S. Olympic Team Trials and the Olympic and Paralympic Games. At the same time, the
USOC is adding content, such as photo galleries, video and interactive media, that requires
additional bandwidth and capacity.
“The website is critical; it’s how we talk to our constituents and our fan base,” says Trevor
Miller, managing director of information technology for the USOC. But building an in-house
system to handle peak demand levels and ensure sufficient bandwidth to deliver interactive
content would have been inefficient and expensive to manage during down cycles.
AT&T Synaptic Hosting provides a Web hosting solution that expands and contracts based on
the amount of traffic to the website. When traffic rises, the USOC gets additional bandwidth
and capacity without needing to install additional hardware. And when demand slows down,
the USOC isn’t required to pay for more capacity than it needs — a critical benefit for the
nonprofit organization.
Of course, the real benefit for the USOC is the ability to focus on supporting U.S. Olympic
and Paralympic athletes, rather than its IT infrastructure. “What’s the best use of our time
and resources — running a network or supporting our athletes?” asks Miller. “AT&T Synaptic
Hosting was the clear choice.”
“AT&T Synaptic Hosting lets us handle peaks and
valleys — and explore ways to make the Olympic
Movement more relevant to audiences.”
— Trevor Miller, Managing Director of Information Technology, USOC
Colorado Springs, Colorado
U.S. OLYMPIC COMMITTEE