AT&T Wireless 2010 Annual Report Download - page 15

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AT&T Inc. 13
Better Tracked Trimble Navigation Ltd. has a long track record of using GPS technology to
increase efficiencies in the agriculture, engineering and construction industries. Several years
ago, Trimble’s leaders asked a question: Could they apply that same technology to their love
of the outdoors and desire for an active lifestyle? And the answer was Trimble Outdoors.
The Trimble Outdoors vision was born at about the same time that AT&T formed its own vision
of how mobile data communications could dramatically expand the capabilities of mobile
devices well beyond simply making phone calls. The result has been a strong relationship,
reinforced by AT&T’s open and collaborative approach to working with developers.
“Our colleagues at AT&T were willing to invest the time and resources to help us realize
our vision,” says Larry Fox, director of business development at Trimble Outdoors. “And
they’ve offered more than dedicated product management resources to help us deploy
our apps on wireless devices. They’ve also worked with us to launch our products, raise
awareness and mature our business strategy.”
The outcome of this collaboration is a suite of mobile applications — Trimble OutdoorsTM,
AllSport GPS and Geocache NavigatorTM — that enables athletes and outdoor enthusiasts
not only to find their way while out on the trail but also to document trips, share photos
and video, and even track workouts and calories burned.
AT&T’s collaboration with Trimble is just one example of how AT&T is imagining new
possibilities and collaborating with developers to bring fresh capabilities to wireless devices.
“We’re proud to see our GPS technology
helping people enjoy the great outdoors and
cultivate active, healthy lifestyles.”
— Larry Fox, Director of Business Development, Trimble Outdoors
Tempe, Arizona
TRIMBLE OUTDOORS