Westjet 2013 Annual Report Download - page 9

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WestJet Annual Report 2013 9
Expanding our success
WestJet expanded on our success in 2013 as we introduced
several new initiatives to enhance guest experience and
grow our business. We achieved record earnings in 2013 and
continued to earn awards asa top airline and employer.
In 2013, our network expansion continued as we added
new destinations, and we announced our first transatlantic
destination, Dublin, Ireland. As well, we added WestJet
Encore’s service to new communities in Western Canada.
We now reach 88 destinations in 20 countries with our fleet
of 113 Boeing 737 and Bombardier Q400aircraft.
We successfully introduced WestJet Encore, as well as fare
bundles and the Plus product, to the growing number of guests
who choose to fly with WestJet and want different options.
Supported by technological improvements, we continued to
enhance the services we offer business and leisure guests
with more choices for more segments of the market.
Our operational and financial success allowed
us to continue delivering strong returns to
our shareholders. We have now reported six
consecutive quarters with a return on invested
capital above our 12 per cent sustainable threshold,
and in February 2014, we announced the fourth
increase to our quarterly dividend.
Our business model remains robust, supported by
our ongoing commitment to providing our guests
with a remarkable experience, delivered every day
by nearly 10,000 WestJetters.
We will continue to expand on our success in 2014
and beyond, and look forward to sharing this
success with everyone in WestJet’s world.