Westjet 2013 Annual Report Download - page 2

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Introduction 3
President’s message 4
Financial results
Expanding our success 7
Financial highlights 8
Expanding our success
Expanding our success 9
WestJet Encore 10
Fare bundles and Plus product 11
Business transformation initiative 12
Fleet modernization 13
Airline partnerships and new destinations 14
Technology updates 15
Community investment 16
Meet our team
WestJetters and our culture 17
Corporate information
Board of Directors 18
Executive team 18
Management’s discussion & analysis of financial results 2013 19
Consolidated financial statements and notes 62
Management’s report to shareholders 63
Independent auditor’s report 64
Notes to consolidated financial statements 70
Expanding our success
We simplified the paper version of our 2013 Annual Report
to keep our costs low and remain environmentally friendly.
We encourage you to view the online version of our 2013 Annual
Report at westjet.com/expanding-our-success to learn more.
Table of contents
Caution regarding forward-looking statements
Certain statements set forth in this annual report, including without limitation information respecting our expansion of WestJet Encore across Canada and into the U.S.;
our expectations that the incremental revenue opportunities on an annualized basis associated with Fare bundles will be at the high end of the previously estimated
$50million to $80 million range; our business transformation initiative and our belief that we will achieve our goal of reducing our annual costs by $100 million by the
end of 2014; the commencement of WestJet’s service to Dublin, Ireland in June 2014; our focus on maturing our existing airline partnership relationships and adding a
number of new partnerships in 2014; and the anticipated timing of the 737 MAX deliveries and the associated benefits of this type of aircraft contain certain forward-
looking statements. By their nature, forward-looking statements are subject to numerous risks and uncertainties, some of which are beyond WestJet’s control. These
forward-looking statements are based on our existing strategies, our long-term strategic plan, our fleet plan and our current forecast, but may vary due to factors
including, but not limited to changes in fuel prices, changes in guest demand, general economic conditions, competitive environment, ability to effectively implement
and maintain critical systems, ability to successfully negotiate and effectively implement new partnering relationships, regulatory approvals and requirements, and
other factors
described in WestJet’s public reports and filings, which are available on WestJet’s profile at sedar.com. Readers are cautioned that undue reliance should
not be placed on forward-looking statements as actual results may vary materially from the forward-looking statements. WestJet does not undertake to update, correct
or revise any forward-looking statements as a result of any new information, future events or otherwise, except as may be required by applicable law.