Westjet 2013 Annual Report Download - page 3

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WestJet Annual Report 2013 3
WestJet had a record year in 2013, marked by many successes.
Key achievements included the launch and ongoing growth of our
regional airline WestJet Encore, the introduction of fare bundles
and the Plus product, reaching the $100-million cost-saving target
as part of our business transformation initiative, and the continued
expansion of our network.
More guests in more destinations than ever before enjoyed
WestJet’s brand of caring service in 2013, while we saw record
net earnings of almost $270 million, thanks to the dedication of
nearly 10,000 WestJetters.
We are very excited about expanding this success through 2014 and
beyond, as we deliver on several key initiatives while continuing to
provide low fares and the service that comes from our caring culture.
2013 Annual Report