Westjet 2013 Annual Report Download - page 11

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WestJet Annual Report 2013 11
Fare bundles and Plus product
Becoming more
relevant by
offering more to
more customer
segments.
Fare bundles enable us to keep fares low by only charging guests for
the services they want, while at the same time offering high-value
services (such as no change fees, priority security screening and
advance boarding) that appeal to our growing business segment.
Our growing business products, such as Plus, give our guests options
for increased flexibility, comfort and convenience.
We are pleased with the full launch of fare bundles and Plus in the
summer of 2013, and with how our guests have embraced these
products. In 2014, we will continue to and make enhancements to fully
optimize the value we offer to our guests.