Westjet 2012 Annual Report Download - page 8

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WestJet 2012 Annual Report / 8
/ Building momentum
WestJet’s growth story carried on in 2012 as we set records
throughout the year. Our earnings and load factors reached new
highs and we again earned awards as a top employer.
In 2012, we continued to grow our network and now reach 85
destinations in 18 countries with a fleet of over 100 Boeing 737s.
This growth will continue as we begin taking delivery of our Q400
fleet for the launch of WestJet Encore.
Our list of airline partners continues growing—we added 13 new
interline agreements in 2012, providing even more travel options
for our guests, and enhanced WestJet Rewards while improving
our technology offerings—all intended to increase our appeal to
business and leisure travellers.
While setting the stage for continued growth, we have steadily
returned value to our shareholders with three dividend increases
—two in 2012 and one in early 2013—and we continued our share
buyback program throughout 2012.
Our 2012 return on invested capital of 13.7 per cent shows our
business model is robust, and the strong engagement and passion
of more than 9,000 WestJetters is what helps us deliver a great
experience to our guests.
We’ve built the momentum to execute several initiatives that will
enable us to succeed in 2013 and beyond.
WestJet flew over
17 million guests
across our network
in 2012. We achieved
record load factors
for each month
in the second half,
and also for the
full year of 2012.