Westjet 2012 Annual Report Download - page 10
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WestJet 2012 Annual Report / 10
/ WestJet Encore
Momentum continues into 2013 with the launch of WestJet Encore.
Sales of WestJet Encore flights began in early February 2013,
with flights to the first two communities to be serviced—
Nanaimo and Fort St. John, BC—scheduled for June 24, 2013.
We will take delivery of seven Bombardier Q400 NextGen aircraft
in 2013, with the first two arriving in June.
Early in 2012, WestJetters voted overwhelmingly in favour of the
new airline. WestJet Encore’s mission: to provide lower fares in
new Canadian communities, and bring these guests into WestJet’s
expansive network; increase frequency on existing routes; and
connect existing WestJet destinations currently not serviced by
our Boeing 737 fleet.
With our experience building a successful low-cost airline and
providing guests with remarkable experiences, we expect WestJet
Encore to duplicate the success WestJet had when it started
17 years ago.
Ferio Pugliese,
Executive Vice-
President, WestJet
and President,
WestJet Encore
stands next to
a Bombardier
Q400 NextGen
being built at
Bombardier’s plant.