Westjet 2012 Annual Report Download - page 13

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WestJet 2012 Annual Report / 13
/ WestJet Vacations
WestJet Vacations continues to be a fast-growing portion of
WestJet’s business. Along with our route expansion, WestJet
Vacations added Aruba; Antigua; Costa Rica; Curacao; Manzanillo,
Mexico; and Kingston, Jamaica, bringing our total Vacations
destinations to 52.
Revenue growth was strong year-over-year, especially for travel
out of Ontario and Quebec, and profitability continues improving
as we focus on lowering our costs.
The expansion of our caring WestJet people and culture into the
Vacations market has been recognized by our guests; a survey
conducted by Leger Marketing in 2012 found that WestJet Vacations
is now Canada’s preferred vacation company. We scored higher
than our competitors on guest service, guest satisfaction, overall
satisfaction, likelihood to recommend, and most trusted company.
WestJet Vacations’
experts work hard
to make sure guests
have the best choice
of vacation packages
to suit their needs—
all backed by
WestJet’s famous
guest service.