Westjet 2012 Annual Report Download - page 16
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WestJet 2012 Annual Report / 16
/ WestJetters and our culture
WestJet’s remarkable employee engagement is driven by our culture
of caring and fueled by ownership. Over 85 per cent of WestJetters
participate in our employee share purchase program, which means
we treat our guests and our business as though we are owners,
not just employees.
This engagement leads to great input in our initiatives—in early 2012,
an overwhelming 91 per cent of WestJetters voted in favour of the
decision to launch WestJet Encore.
WestJet’s social media team was awarded best use of social media
to drive revenue by The SimpliFlying Awards for Excellence in Social
Media in 2012.
Recognized in 2012 by Mediacorp’s Top 100 Employers in Canada,
as well as Randstad Canada’s most attractive employer, WestJet’s
award-winning culture of caring means we put our best foot forward
every day—for our guests, business partners and fellow WestJetters.
Culture is a core piece of the momentum we’re carrying forward.
Our culture isn’t
just an idea—
it’s a promise.
WestJetters will
always strive to
create a remarkable
experience for
our guests and
for each other.