Westjet 2012 Annual Report Download - page 15

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WestJet 2012 Annual Report / 15
/ Community investment
We believe we are as strong as the communities we serve, which is
why WestJet is proud to give back through our WestJetters Caring
for Our Community and WestJet Cares for Kids programs.
In 2012, we launched our first international community investment
initiative, Hero Holiday. In 2012, 100 WestJetters went to Puerto
Plata, Dominican Republic, to build 10 homes for families living in
extreme poverty.
In June, we took 40 Bigs and Littles from Big Brothers Big Sisters
on our inaugural flight from Toronto to New York-LaGuardia for
an action-packed day of sightseeing in the Big Apple.
In September, WestJetters participated in the Ronald McDonald
House Home for Dinner program by hosting a backyard barbecue
at 14 Ronald McDonald houses across Canada.
Giving back to the
communities who
support us is our
way of extending our
culture of caring.