Radio Shack 2003 Annual Report Download - page 10

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As innovative new products become a major focus, RadioShack continues to drive results in key areas.
Wireless communications remains one of
RadioShack’s greatest strengths.
The prospect for continued success in this area is good, thanks to new features and services like Local Number Portability, which allows
customers to switch to new phones and service providers while retaining their current phone numbers. Our trusted, knowledgeable store
teams make this known as they present phones with new designs, fashions and services.
Conventional phone technology is preparing for a dramatic shift in service.With Voice over Internet Protocol (VoIP) already available,
customers will have the option of using their broadband Internet connection as their primary telephone service. RadioShack is working to
provide compelling product and service offerings that allow customers to consolidate their phone service with their Internet service, in
most cases at substantial savings—and with no charges for long distance calls. Feature-rich phones will even allow the user to utilize email
and other services right from their phone.
Our LifeWise line of wellness products began with an exceptionally well-designed, high-value line of ionic air purifiers. Today, the LifeWise
brand has been extended to digital fever thermometers, heart rate monitors, personal massagers and more. Last year also saw the debut of
XMODS Custom RC, a high-performance line of radio-controlled (RC) cars that complement our breakthrough ZipZaps line of micro RC cars.
The digital imaging category is another innovative line that allows us to provide customers with complete solutions. From digital cameras
to added storage and media readers, to photo printers and replacement ink cartridges and paper, RadioShack is becoming the neighborhood
store of choice for digital camera supplies.
RadioShack currently offers products like MP3 players and digital music downloads from Napster to continually attract customers of all
ages and interests.With broadband partners like Digitera and SBC, and innovative alliances with Sirius digital satellite radio, RadioShack is
strengthening its appeal as an innovative solutions store, conveniently located in every neighborhood in America.
Driving value:
Innovative Products
and Services
RADIOSHACK 2003 Annual Report
8
RadioShack will offer commercial-free Sirius satellite radio service
through a variety of Plug & Play components, and thanks to a three-way
alliance, through DISH Network’s satellite TV programming as well.