Memorex 2009 Annual Report Download - page 4

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Continue to utilize our multi-brand approach to penetrate
new product categories and markets. We will build on
our strong, storage-centric Imation brand, extending our
core commercial portfolio with new storage offerings for
tech-savvy consumers. With our Memorex brand, we will
offer a refreshed, more contemporary line of audio, video,
gaming and accessories products. We’re also launching a
bold line of high-end audio products under the TDK Life
on Record brand, embracing the brand’s audio heritage.
And we’re introducing new XtremeMac iPod® and iPhone®
accessories for Apple enthusiasts, following the momentum
of the Apple brand.
Accelerate application expertise through investing
in product research, development and engineering.
One example is our response to increasingly stringent
requirements to track and monitor the critical data on
tape cartridges. We are developing new tape protection
products, such as our DataGuard rf™ Tape Tracking Systems.
These are already helping Fortune 1000 companies track
and monitor virtually every tape in their libraries through
RFID (radio frequency identification) technology. We expect
to expand this to include GPS (global positioning system)
capability in 2010.
Differentiate our products and grow share, with a keen
focus on margins. In 2010, we will launch a new line of
ultra-secure flash and hard drive products designed to meet
the stringent needs of government and commercial users
who require sophisticated encryption as an extra security
safeguard. This type of differentiation will continue to be a
hallmark of Imation’s product portfolios.
We look forward to sharing more with you in the quarters
ahead as we make additional progress on our transformation.
In summary, we are pleased with the way 2009 ended, and we
are optimistic that in 2010 we will make further strides on our
strategic journey. We extend our gratitude to our employees,
customers and shareholders for their ongoing support.
Through our combined efforts and passion to succeed we are
foundationally strong and future driven.
Sincerely,
As Imation looks to the future, we intend to leverage
our clear competitive strengths: our legacy expertise in
research and development and application-specific product
development, our global channel reach, and the brands we
have established as growth platforms. We are driven to build
on the past two-and-a-half years of transformation and
intend to focus on four key areas:
Leverage our strong position in storage and global channel
strength. With our focus on attaining the highest levels of
operational excellence, we expect to continue to deliver on
the trust we have earned with our major partners around
the world, while expanding our market presence.
Letter to Shareholders
02
Linda W. Hart
Non-Executive
Chairman of the Board
Frank P. Russomanno
Vice Chairman and
Chief Executive Officer
FUTURE DRIVEN
From Left:
Mark E. Lucas, President and Chief Operating Officer
Linda W. Hart, Non-Executive Chairman of the Board
Frank P. Russomanno, Vice Chairman and Chief Executive Officer